传统美食吃出新滋味

Group 1 - The innovative snack "Nai Pi Zi Tang Hu Lu," which combines traditional candied hawthorn with dairy products, has gained popularity in cities like Beijing, reflecting a shift in consumer behavior towards experiential and culturally resonant dining experiences [1] - The 2025 China Catering Industry Annual Report indicates that consumer preferences are transitioning from material satisfaction to spiritual enjoyment, cultural identity, and deep experiences, with "cultural dining" becoming a key focus [1] - The success of Nai Pi Zi Tang Hu Lu is attributed to its innovative reconstruction of traditional elements and its alignment with the health-conscious demands of the younger demographic, combining traditional snacks, ethnic products, and healthy ingredients [1] Group 2 - The leisure food industry in China is undergoing a significant transformation, moving from extensive growth to a focus on health and functionality, with consumer demand shifting from "large quantity and low price" to "high quality and exquisite taste" [2] - Industry experts emphasize the need for establishing standards and quality certification for traditional specialty foods, promoting a combination of small-batch handmade production and moderate-scale manufacturing to ensure product quality [2] - To sustain market interest, brands must focus on product craftsmanship, innovation, and maintaining a good reputation, ensuring that popular products withstand market and time challenges [2]