CHANGAN AUTOMOBILE-B(SZ:000625) Zhong Guo Zheng Quan Bao·2025-12-25 21:11Core Insights - Zhao Fei's appointment as president of Changan Automobile symbolizes the company's transformation from a traditional manufacturer to a technology-driven enterprise, particularly in the context of navigating the profitability challenges in the new energy vehicle (NEV) sector [1][2] - Changan's NEV sales have exceeded 100,000 units for three consecutive months, with a target of reaching one million units annually, reflecting a commitment to steady growth rather than aggressive competition [2][3] Group 1: Strategic Direction - The company aims to leverage its ecological advantages and utilize capital effectively, moving beyond traditional hard work to smarter operations [1][3] - Zhao Fei emphasizes a balanced approach to market trends, predicting a 7:3 ratio of NEVs to fuel vehicles in China within two to three years, while globally, fuel vehicles will still account for 70% by 2030 [2][3] - Changan has undergone a comprehensive organizational restructuring to support its strategic transformation, with a focus on R&D, responsibility, and data integrity [1][3] Group 2: R&D and Innovation - Changan invests 6% of its sales revenue in R&D, underscoring the importance of technological advancement in its transition to a tech company [3][4] - The company has achieved a significant milestone by becoming one of the first in China to utilize L3-level autonomous driving technology, highlighting its commitment to safety and innovation [3][4] - Zhao Fei believes that the transition from L3 to L4 technology will hinge on data accumulation, which Changan is well-positioned to achieve through its global R&D network [4] Group 3: Market Positioning and Capital Strategy - Changan's three NEV brands—Avita, Deep Blue, and Changan Origin—are strategically positioned to capture different market segments, supported by a centralized management structure to minimize internal competition [4][5] - The company views capital operations as essential for enhancing the competitiveness of its sub-brands, with Deep Blue expected to achieve profitability next year [5][6] - Changan is proactive in managing supply chain risks, particularly regarding battery and chip prices, and is recognized as a leader in the application of domestic chips [5][6] Group 4: Global Expansion and Valuation - Changan aims to achieve overseas sales of 600,000 units by 2025, with plans to enhance efficiency and effectiveness in its global operations [5][6] - The company is focused on building a strong valuation through quality operations rather than speculative market activities, aligning with its engineering and entrepreneurial culture [6] - The transformation of Changan is characterized by a systematic approach to value reconstruction, moving from scale competition to value competition in the automotive industry [6]