紫燕食品戈吴超：深耕国内、突破海外，助力业绩增长

Core Viewpoint - The article discusses the strategic initiatives and goals of Ziyan Food in response to the Central Economic Work Conference's emphasis on expanding domestic demand and optimizing supply, aiming for high-quality and sustainable growth in 2026 [3][4]. Group 1: Strategic Initiatives - Ziyan Food plans to enhance operational efficiency and profitability for each store through improved dealer training, precise marketing support, and efficient supply chain management [3][5]. - The company recognizes the importance of boosting consumer confidence and activating market potential as a shared responsibility between enterprises and society [4][5]. - The core initiative for expanding domestic demand focuses on refreshing the brand and products, particularly targeting the younger consumer demographic [3][4]. Group 2: Goals for 2026 - Ziyan Food aims to achieve healthy and quality scale expansion with a dual focus on deepening domestic operations and breaking into overseas markets [4][5]. - The company intends to develop a richer and more adaptable product matrix centered around consumer needs, including targeted products for various consumption scenarios [5][6]. - In terms of business line expansion, Ziyan Food will diversify its offerings while consolidating its leading position in the prepared food sector, exploring B2B opportunities, and optimizing supply chain efficiency [6].