沈阳何以成为文旅“新网红”

Core Insights - Shenyang is transforming from an old industrial city into a new cultural and tourism hotspot by enhancing tourism services and integrating cultural, sports, and commercial activities [1][5] Group 1: Cultural and Tourism Development - Shenyang has become a popular travel destination, with visitors increasingly choosing spontaneous trips to the city [1] - The Red Plum Cultural and Creative Park, formerly a flavoring factory, has been revitalized into a vibrant cultural space, hosting over 100 events annually [2] - The city is focusing on the activation of 700,000 square meters of industrial heritage sites to blend industrial culture with modern cultural needs [3] Group 2: Integration of Culture, Sports, and Commerce - Shenyang aims to become a "City of Music," hosting 36 concerts this year with over 800,000 attendees and ticket sales reaching nearly 600 million yuan [4] - The city is promoting a comprehensive consumption model that encourages tourists to extend their stay by offering discounts and experiences linked to events [4] - Shenyang is set to host the 2026 Asian Rubik's Cube Championship, showcasing its active community and event hosting capabilities [4] Group 3: Visitor Experience and Engagement - The local markets, such as the Xiaoheyan Morning Market, have gained popularity among tourists due to their affordability and local charm [7] - The city is enhancing visitor services with initiatives like the "Warm City Action" to ensure a welcoming atmosphere for tourists [8] - In the first three quarters of the year, Shenyang welcomed 175.96 million domestic tourists, a 16.1% increase, with total spending reaching 177.84 billion yuan, up 15.4% [8]