点亮“冬日奇境”，北京SKP年末“放大招”

Core Viewpoint - Beijing SKP has launched a series of "Winter Wonderland" activities to welcome the New Year, focusing on creating emotional experiences for customers through immersive and creative event designs [1][3]. Group 1: Event Highlights - The "Lighting Ceremony" on December 19 marked the beginning of the "Winter Carnival," featuring a magical indoor garden decorated with lights and engaging performances [1][3]. - Activities included a children's choir, performances by star ambassadors, and interactive experiences with mascots, enhancing the festive atmosphere [4][5]. - The event also featured creative offerings such as caricature sketches and customized cotton candy, aimed at fostering closer connections with customers [6]. Group 2: Marketing Strategy - Beijing SKP's year-end marketing strategy emphasizes emotional engagement rather than traditional sales promotions, aiming to transform shopping into a memorable experience [3][4]. - The integration of local cultural elements and artistic designs in the decorations aims to attract younger audiences and position Beijing SKP as a new cultural landmark [8]. - The management expressed a commitment to blending fashion, art, and culture, ensuring that every space within the mall serves as a source of inspiration [8].