3 6 Ke·2025-12-26 00:23Core Insights - The advertising industry is at the forefront of utilizing AI for cost reduction and efficiency, but it faces significant challenges and failures in execution [1] Group 1: Major Failures in AI Advertising - Google's Super Bowl AI advertisement faced backlash due to a misleading claim about cheese consumption, which was generated by its Gemini AI [1] - Asiaray's advertisement featuring a girl with six fingers sparked public discomfort and criticism, highlighting the potential pitfalls of AI-generated content [3] - Oriental Tree Leaf's outdoor advertisement was criticized for its lack of authenticity, with models displaying unnatural expressions and proportions, raising concerns about the quality of AI-generated visuals [5] - A promotional image from Liangpinpuzi incorrectly depicted peanuts hanging from trees, leading to a public apology and a commitment to review all promotional materials for accuracy [7] - Coca-Cola's AI-generated Christmas advertisement was criticized for lacking creativity and failing to evoke the intended festive spirit, as it merely paid homage to previous ads without innovation [9] - McDonald's AI-generated Christmas advertisement was deemed negative and unsettling, leading to its removal after public backlash [10] Group 2: Industry Insights and Recommendations - The failures in AI advertising underscore the necessity for rigorous human oversight in content creation, emphasizing that factual accuracy and common sense are non-negotiable standards [11] - Industry professionals are encouraged to enhance their aesthetic judgment and not overly rely on AI for creative processes, ensuring that the quality of advertising materials is maintained [12] - Brands must prioritize trust and be cautious of the "hidden costs" associated with using subpar AI-generated content, as it can damage brand perception and customer relationships [12]