ORIENTAL YUHONG(SZ:002271) Quan Jing Wang·2025-12-26 01:28Core Insights - The launch of the global brand "OYH" marks a new chapter for the company, aiming to serve markets in over 150 countries with a unified and intelligent identity [1] - The OYH brand symbolizes a commitment to consistent global quality, representing the same technological origin, quality standards, and professional service regardless of location [2] - The brand identity will connect nearly 70 production and logistics bases, 35 local operations, and thousands of partners, ensuring a unified brand value worldwide [3] Brand and Cultural Resonance - OYH introduces "YOHO," the first "Guardian of Habitats," inspired by the beaver, symbolizing resilience, wisdom, and creativity [4] - YOHO serves as a relatable companion that embodies the brand's protective mission, facilitating storytelling and building trust across cultures [5] Digital Transformation - The simultaneous launch of the OYH Global portal and OYH Order e-commerce platform signifies a digital leap, enabling boundless reach and instant response in global service [6][7] - Clients can access product information and services instantly from anywhere in the world, making international business more efficient and straightforward [8] Cultural Expression and Vision - The event featured the premiere of the brand anthem "Painting the Skies Divine," which conveys a shared vision to global partners and clients through music [9] - The anthem honors the company's journey and invites collaborative success, elevating the brand vision into a cultural expression [10] Strategic Framework - Four strategic pillars are established for a future-focused global ecosystem: OYH defines identity, YOHO embodies spirit, digital platforms build connections, and the anthem unites purpose [11] - These elements equip the company's global journey with direction, warmth, efficiency, and resonance [11] Commitment to Core Mission - All transformations are rooted in the company's mission to create a lasting and safe environment for humanity and society, fulfilled through a contemporary brand system and digital platforms [12] - The company looks forward to collaborating with global partners to create a sustainable future [13]