数据调查：车载音乐市场发展趋势分析及“十五五”投资战略可行性评估预测报告（2026版）

Core Viewpoint - The car music market in China is experiencing significant growth driven by increasing vehicle ownership and the popularity of smart connected technologies, with a projected market size of 35.08 billion yuan by 2025 [6][8]. Group 1: Market Dynamics - The demand for in-car music services is rising, with users increasingly seeking high-quality music content and personalized services, leading to innovation and diversification in business models [6]. - By 2025, the top three channels for listening to in-car music will be Bluetooth playback from mobile phones (43.74%), self-downloaded in-car software (40.40%), and pre-installed in-car software (38.41%) [6]. - The user preference for diverse sound effects (66.91%) and the optimization of music layering and spatial quality (46.35%) indicates a shift towards a focus on audio quality beyond basic stability [6]. Group 2: User Behavior - The primary scenarios for using in-car music software include weekend leisure outings (54.18%), long-distance travel (50.63%), and daily commuting (39.67%), highlighting the importance of music in enhancing travel experiences [8]. - Male users prefer self-downloaded in-car software (41.70%) and pre-installed software (41.33%), while female users favor Bluetooth playback (44.69%), indicating different usage patterns based on gender [10]. Group 3: Future Outlook - The penetration rate of connected vehicles is expected to reach 77% by 2025, with the integration of 5G technology and the development of the Internet of Vehicles promising further growth in the in-car music market [6]. - The industry is anticipated to see a shift towards paid subscriptions and personalized recommendations as key profit drivers, with in-car music becoming more closely integrated with daily life scenarios [6].