“OYH”品牌落地+双平台上线，东方雨虹剑指全球建材生态领导者

Core Insights - The article highlights the launch of Oriental Yuhong's new overseas brand "OYH" and its integrated ecological strategy, marking a significant advancement in the company's globalization efforts [1][3][11] Group 1: Brand and Strategy - "OYH" represents a shift from merely exporting product technology to a comprehensive ecological system output centered on brand, IP, digitalization, and culture [1][3] - The brand aims to create a sustainable and trustworthy global industrial partner network, emphasizing emotional connections and digital platforms [3][9] Group 2: Global Presence and Operations - Oriental Yuhong has established a service network covering over 150 countries and regions, with 68 production, research, and logistics bases, and 40 localized companies, providing a solid foundation for the "OYH" brand [5] - The operational model for "OYH" will implement a "global unified standard + local flexible adaptation" approach, addressing industry pain points related to brand recognition and collaboration [6][11] Group 3: Cultural Integration and Digital Platforms - The company introduced the global brand IP "YOHO" and an overseas theme song to enhance cultural integration and connect with global users, particularly younger consumers [8] - Two digital platforms, "OYH Global" and "OYH Order," were launched to facilitate brand display and service fulfillment, enabling a one-stop solution for customers [8] Group 4: Industry Implications - The strategic upgrade responds to the core challenge of Chinese industries going global, shifting focus from cost and scale advantages to brand value and ecological advantages [11] - The "OYH" ecosystem aims to build a global competitive model that combines brand recognition, IP development, platform efficiency, and cultural consensus, providing a reference for other Chinese manufacturers transitioning to international markets [11]