365岁老字号造假，最受伤的是谁？

Core Viewpoint - Beijing Tongrentang has issued an apology regarding the "Antarctic Krill Oil Fraud" incident and announced a comprehensive brand cleanup action to strictly regulate brand management systems [1] Group 1: Incident Overview - The Shanghai Consumer Protection Commission conducted tests on 15 popular Antarctic krill oil products and found that a product labeled "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" contained "0" krill oil [1] - Consumers were misled into purchasing this product at a price of 50-60 yuan per bottle, while the procurement cost was only 3-4 yuan [1] Group 2: Company Background - Beijing Tongrentang, founded in 1669, is a historic Chinese medicine brand with a legacy of over 365 years, known for its commitment to quality and authenticity [1][3] - The company has a long-standing reputation, having been the sole supplier of imperial medicine during the Qing Dynasty for 188 years [1] Group 3: Implications of the Fraud - The incident highlights significant management issues within Beijing Tongrentang, as the price difference between procurement (3-3.7 yuan) and retail (over 60 yuan) is nearly 20 times [4] - The fraudulent practices not only deceive consumers but also jeopardize the brand's centuries-old reputation, which is considered a valuable asset [4] - The company is urged to take decisive action to rectify its management and restore the integrity of its brand [4]