财商启蒙新旅程！长江证券原创读本《长小牛的梦想农场》正式发布

Group 1 - The core viewpoint of the article is the successful launch of the children's financial literacy book "The Dream Farm of Little Cattle" by Changjiang Securities in collaboration with Huazhong University of Science and Technology and Southwest University of Finance and Economics [1] - The book integrates financial knowledge with traditional Chinese culture and natural scenes, making it both professional and engaging, and is recognized as a financial literacy introductory book rooted in Chinese culture [1] - The company has developed a series of related products, including financial board games and creative stickers, based on the IP character "Little Cattle" and the roles in the book, further enriching the forms of financial education [1] Group 2 - Changjiang Securities has established a "Golden Seed" volunteer service team in collaboration with Huazhong University of Science and Technology to guide elementary school students in understanding financial concepts through interactive games and storytelling [1] - A roundtable forum on "Building a Financial Benefit Practice and Education Community" was held, where representatives discussed methods for popularizing financial literacy, narrative transformation, and long-term collaboration [1] - The company aims to deepen investor education by shifting from "one-way output" to "value transmission," collaborating with various sectors to create high-quality educational content and activities to enhance national financial literacy [2]