董明珠：坚持信念，随时准备“战斗”

Core Viewpoint - The article highlights the journey and philosophy of Dong Mingzhu, the chairwoman of Gree Electric Appliances, emphasizing her commitment to national industry and technological independence as key drivers for the company's success and future direction [3][11]. Company Development - Gree Electric Appliances transformed from a small air conditioning assembly factory with an annual output value of less than 20 million yuan to a publicly listed company, achieving significant milestones under Dong Mingzhu's leadership [2][6]. - In 2005, Gree's annual revenue surpassed 10 billion yuan, marking a pivotal year for the company as it began to focus on technological innovation [8][9]. Technological Innovation - Dong Mingzhu defined 2005 as a turning point for Gree, initiating a focus on core technology development, particularly in compressors and motors [8]. - By 2012, Gree became the market leader in China's central air conditioning sector with a market share of 14.3%, showcasing the importance of independent technological capabilities [9]. Talent Development - Gree has significantly increased its R&D personnel from over 200 to more than 20,000, emphasizing the importance of nurturing local talent rather than relying on overseas returnees [12][13]. - Dong Mingzhu advocates for a "open platform" approach to talent development, providing opportunities for young Chinese graduates [12]. Industry Positioning - Gree has chosen not to participate in the ongoing "aluminum instead of copper" debate within the industry, prioritizing product quality and reliability over cost-cutting measures [16][17]. - The company has maintained its stance against price wars, resulting in a revenue decline of 6.5% year-on-year in the first three quarters of 2025, reflecting its commitment to quality over quantity [18]. Future Outlook - Gree is focusing on self-sufficiency in chip production, with annual chip procurement costs reaching several billion yuan, as part of its strategy to enhance competitiveness [11]. - The company aims to support the transition of more small and medium-sized enterprises towards intelligent manufacturing, leveraging its technological advancements [10].