这些小体量商业，在北京猛刷“存在感”！

Core Insights - The article discusses the evolution of community-oriented commercial spaces in Beijing, emphasizing their role in enhancing local ecosystems and encouraging residents to engage with nearby businesses [1][4]. Group 1: Characteristics of Community-Oriented Commercial Spaces - Community-oriented commercial spaces should have a fixed radius, stable core customer groups, frequent visits, and a social interaction logic [2]. - These spaces should be designed as "shared living rooms," incorporating amenities like fresh supermarkets, children's play areas, outdoor seating, and pet-friendly facilities to attract local residents [2]. - The integration of quality content into daily life is essential, with businesses offering experiences throughout the day, from breakfast to evening social activities [2]. - Community members should be involved as "co-creators," with businesses conducting in-depth research on local consumer preferences and hosting events that engage local culture [2]. Group 2: Notable Projects in Beijing - The 1733 project, opening on April 19, 2024, features a 38,000 m² shopping center that integrates urban transport, office environments, and daily commercial life, targeting internet employees and nearby students [5][7]. - The Huadong Xincheng project, set to open on April 29, 2025, will cover 21,000 m² and focus on diverse experiences, reducing traditional retail space while introducing 30 first stores in Beijing [9][11]. - The Weigong Fanghua project, opening on September 19, 2025, spans 40,000 m² and aims to create a "small but exquisite" commercial experience with a focus on original art and innovative scenes [12]. - The Xiaozhan Park project, scheduled for trial opening on October 1, 2025, will feature a 33,000 m² shopping center that emphasizes community and lifestyle, with various themed spaces and numerous first stores in the region [14][16]. Group 3: Supermarket Innovations - Supermarkets are undergoing significant transformations to enhance customer satisfaction and adapt to changing consumer demands, with examples like the Yonghui supermarket in Shijingshan achieving sales of 7.7 million yuan in just five days after renovations [17][18]. - Many supermarkets in Beijing, including Wumart and Yonghui, are adopting a "Pang Donglai" style of renovation, focusing on local adjustments and improved customer service [17][18]. - Yonghui has completed renovations in 15 stores across Beijing and plans to expand to 18 stores by the upcoming Spring Festival, while Wumart has also opened several renovated stores [18].