XIAOMI(HK:01810) Xin Lang Cai Jing·2025-12-26 03:13Core Insights - The Xiaomi 17 Ultra Leica Edition sold out across all online channels within hours of its pre-sale launch, with the highest resale price reaching 20,000 yuan, significantly above the official starting price of 8,999 yuan [1][4]. Group 1: Product Launch and Sales Performance - The Xiaomi 17 Ultra Leica Edition was launched on December 25, with pre-sales starting immediately after the announcement, leading to a rapid sell-out across official channels [1]. - As of December 25, 10:30 PM, all configurations were out of stock on major platforms, with over one million reservations recorded on JD.com [1]. - The 16GB+512GB version is available for pre-sale on Tmall, while the 16GB+1TB version is sold out [3]. Group 2: Resale Market Dynamics - The resale market has seen significant price inflation, with the 16GB+512GB version listed above 9,000 yuan and the 16GB+1TB version reaching 10,000 to 11,000 yuan, reflecting a premium of over 20% compared to the official price [4]. - Some listings on second-hand platforms have exaggerated prices, with one reaching as high as 20,000 yuan [4]. Group 3: Product Features and Collaboration - The design of the Xiaomi 17 Ultra Leica Edition is inspired by classic Leica M series cameras, featuring distinctive materials and branding [7]. - The camera system includes advanced features such as a 1-inch sensor and Leica's optical technology, offering various lens simulation effects [7][8]. - This model represents a strategic collaboration between Xiaomi and Leica, which began in 2022, focusing on mobile imaging technology [8]. Group 4: Pricing Strategy and Market Response - The starting price of the Xiaomi 17 Ultra has increased by 500 yuan compared to the previous Ultra model, attributed to rising storage costs [8]. - Industry experts suggest that the initial shortage of flagship models is likely a temporary issue, with supply expected to normalize within 1 to 2 months as production capacity increases [8].