美媒：西方品牌应真正了解中国消费者而非靠想象-国际在线

Core Insights - Western consumer brands have long opened up to the Chinese market, but they still have much to learn about Chinese consumers and need to adapt quickly to avoid being eliminated [1] Group 1: Market Dynamics - The assumption that more stores, wider coverage, and higher brand recognition will guarantee success in China is fading [2] - Chinese consumers are changing rapidly, with increased focus on cost-effectiveness and localized tastes, while local competitors are adept at fast product iteration [2][4] Group 2: Local Competitors - In the coffee industry, local brands have surpassed some well-known Western brands in store numbers and have successfully accustomed consumers to promotions, app ordering, localized flavors, and better pricing [5] - Local convenience stores have proliferated across China, often outnumbering foreign competitors due to their execution capabilities, tight supply chains, rapid expansion, and product offerings that closely match local demands [6] Group 3: Speed and Adaptability - Local brands are not just cheaper; they are faster, more data-driven, and willing to deviate from global templates, enabling rapid implementation of menu tests, packaging adjustments, short-term discounts, and app-based membership systems [10] - In contrast, foreign brands are often constrained by global decision-making processes, leading to slower responses to market changes [10] Group 4: Strategic Recommendations - The Chinese consumer market remains vast, and foreign brands that fail to keep pace with changes will pay the price; they need to abandon a one-size-fits-all global strategy and align their business models more closely with the actual behaviors of Chinese consumers [11]