Core Insights - The rise of "nostalgia-themed" commercial districts is attracting significant consumer interest, blending vintage aesthetics with modern shopping experiences [1][5][7] Group 1: Nostalgia-Themed Commercial Spaces - Many cities are developing nostalgia-themed commercial areas that replicate the old street styles and offer retro-packaged products, appealing to both older generations and younger consumers [1][5] - In Beijing's Wangfujing Street, a nostalgia-themed space features classic scenes from the 1970s and 1980s, such as old post offices and photo studios, providing an immersive experience for visitors [3][5] - These spaces not only serve as photo opportunities but also sell nostalgic products like vintage game consoles and snack packages, creating emotional connections with consumers [5][7] Group 2: Consumer Trends in Nostalgia - The nostalgia trend is characterized by a blend of historical depth and real-life integration, allowing different generations to resonate with shared memories, thus encouraging spending on nostalgic experiences [7] - Young consumers are increasingly interested in collecting vintage items, such as old books and audio-visual products, which are seen as new collectibles [8][12] - In Chengdu, a vintage bookstore and a collection store for audio-visual products have become popular among younger demographics, indicating a revival of interest in items that carry historical significance [10][14]
怀旧消费热潮持续升温 沉浸式体验激活消费新活力
Yang Shi Wang·2025-12-26 03:55