新东方-S(09901.HK)点评：经营效率提升 利润率扩张提速

Core Viewpoint - The company is expected to see a revenue increase of 12.2% year-on-year in Q2 FY26, driven by strong performance in its education and new business segments, despite challenges in its study abroad services [1][2]. Group 1: Financial Performance - Q2 FY26 revenue is projected at $1.165 billion, with education business (including cultural tourism) contributing $957 million, a growth of 11% year-on-year [1]. - Non-GAAP net profit is expected to reach $63 million, reflecting a significant year-on-year increase of 77.8%, with a Non-GAAP net profit margin of 5.4%, expanding by 2 percentage points [1]. - New business revenue (K9 competency training and learning machine) is anticipated to grow by 21% year-on-year to $364 million, indicating sustained high growth in non-academic sectors [2]. Group 2: Business Segments - The study abroad training and consulting business is expected to generate $242 million in revenue, a decline of 3% year-on-year, with a slowdown in growth rate compared to the previous year [1]. - The company is adapting its high-end one-on-one study abroad training model to a one-to-many format to lower costs and is expanding its youth study abroad training services to enhance growth resilience [1]. - The number of teaching locations is projected to increase to 1,368, a 20% year-on-year growth, although the growth rate has slowed by 3.7 percentage points compared to Q1 FY26 [2]. Group 3: Profitability and Efficiency - Despite the slowdown in high-margin study abroad business, the profitability of competency training is expected to offset this decline, leading to an improvement in overall operating profit margins [2]. - Non-GAAP operating profit margin is projected to expand by approximately 2 percentage points to 4.7% in Q2 FY26, indicating a trend of accelerating margin expansion [2]. - The education business's Non-GAAP operating profit margin is expected to reach 4.1%, with an increase of 0.9 percentage points year-on-year, while other businesses (mainly Dongfang Zhenxuan) are expected to achieve a Non-GAAP operating profit margin of 8%, up by 8.5 percentage points [2]. Group 4: Future Outlook - The company maintains revenue forecasts for FY26-FY28 at $5.38 billion, $5.98 billion, and $6.73 billion, respectively, with expectations of a recovery in profit margins as the study abroad business stabilizes [3]. - The target price is set at $69.9, corresponding to HKD 54.9 per share, with an upgrade to a buy rating reflecting confidence in the company's growth trajectory [3].