1919已连续三年盈利，预计2025年突破140亿元规模

Core Insights - Company 1919 has reported a net profit of 51.35 million yuan in 2023 and 48.12 million yuan in 2024, with 2025 also expected to be profitable, indicating a positive financial trend after three years of no financial disclosures [2] - The overall transaction scale of 1919 has grown from 11.579 billion yuan in 2023 to a projected 12.089 billion yuan in 2024, with a target to exceed 14 billion yuan in 2025, driven by a strategic partnership with Taobao Flash Purchase [2] - The company has undergone a fundamental transformation, moving towards a new development phase that emphasizes both scale and quality, largely due to strategic decisions made by founder Yang Lingjiang [2] Strategic Decisions - In 2023, 1919 decisively abandoned most of its premium liquor distribution rights, initiating a three-year inventory reduction strategy that helped avoid losses from declining liquor prices and significantly reduced financial costs associated with liquor procurement, achieving zero inventory for premium liquor [2] - The company has shifted away from heavy asset investments by reducing the number of directly operated stores and significantly increasing franchise stores, resulting in a decrease in the debt-to-asset ratio from 92% three years ago to below 20% now, leading to healthier financial and operational conditions while maintaining sales growth [3] New Business Model - Recently, 1919's founder Yang Lingjiang acquired a controlling stake of over 73% in the Hong Kong-listed company Yiyuan Wine Industry, which has led to speculation about the company's future direction [4] - The company is reportedly building a "F2B2C" (Factory to Business to Consumer) business model, utilizing the capital platform of Yiyuan Wine Industry to acquire established wineries, creating a matrix of various terminal types on the business side, and leveraging data-driven "instant satisfaction" and "lifestyle" services on the consumer side [4]