美媒：西方品牌应真正了解中国消费者而非靠想象

Core Insights - Western consumer brands have long sought to penetrate the Chinese market, but they still have much to learn about Chinese consumers and must adapt quickly to avoid obsolescence [1] Group 1: Market Dynamics - The assumption that more stores, wider coverage, and higher brand recognition will guarantee success in China is increasingly being challenged [2] - Chinese consumers are evolving rapidly, showing greater focus on cost-effectiveness and local tastes, which has outpaced the expectations of Western brands [2][4] - In the past two years, especially in lower-tier markets, Chinese consumers have favored local brands that are more flexible in pricing and product offerings [4] Group 2: Competitive Landscape - Local coffee brands in China have surpassed some well-known Western brands in store numbers, successfully adapting to consumer preferences for promotions, app ordering, and localized flavors [4][6] - Chinese convenience stores have proliferated, often outnumbering foreign competitors, due to their effective supply chains, rapid expansion, and product assortments tailored to local needs [5] - Local brands are not just cheaper; they are faster, more data-driven, and willing to deviate from global templates, allowing for quicker product iterations and promotional strategies [8] Group 3: Strategic Recommendations - The Chinese consumer market remains vast, and foreign brands that fail to adapt will face consequences; they need to abandon one-size-fits-all global strategies [9] - Businesses must align their models more closely with the actual behaviors of Chinese consumers rather than relying on assumptions from global headquarters [9]