ORIENTAL YUHONG(SZ:002271) Di Yi Cai Jing·2025-12-26 07:06Core Viewpoint - Oriental Yuhong has launched its new overseas brand "OYH" and an integrated ecological strategy, marking a significant advancement in its globalization strategy from product technology output to a comprehensive ecosystem centered on brand, IP, digitalization, and culture [1][3]. Group 1: Brand and Strategy - The "OYH" brand represents a core declaration of Oriental Yuhong's global ecological layout, aiming to build a sustainable and trustworthy global industrial partner network [3][5]. - The brand name "OYH" is derived from the English abbreviation of Oriental Yuhong, encapsulating the company's 30 years of experience in the waterproof industry and global service [5]. - The operational model for "OYH" will implement a "global unified standard + local flexible adaptation" approach, addressing industry pain points related to brand recognition and collaboration in overseas markets [5][11]. Group 2: Digital Platforms and Cultural Integration - Two digital platforms, "OYH Global" and "OYH Order," have been launched to support the ecological strategy, serving as dual hubs for brand display and service fulfillment [9]. - The global brand IP "YOHO" and the overseas theme song "Paint the Skies Divine" aim to foster cross-regional integration of technology and culture, enhancing emotional connections with global users and younger consumer groups [7][9]. - The emphasis on value and cultural dialogue in the second half of globalization is highlighted, with "OYH" serving as a link to integrate Chinese industrial wisdom with global market demands [9]. Group 3: Industry Impact - The strategic upgrade by Oriental Yuhong addresses the core issue of Chinese industries going global, shifting focus from cost and scale advantages to brand value and ecological advantages [11]. - The "OYH" ecosystem builds a model of global competitiveness that combines brand recognition, IP development, platform efficiency, and cultural cohesion, providing a reference path for Chinese manufacturing transitioning from "going out" to "integrating in" [11].