新城控股集团新建吾悦广场迎来首家 “胖永辉” 焕新开业
Sou Hu Cai Jing·2025-12-26 07:14

Core Viewpoint - Yonghui Supermarket is accelerating its retail network upgrade in Nanchang, responding to market demand and enhancing quality retail transformation with the opening of the new "Fat Yonghui" store, marking a new phase in its strategic layout in the region [1][19]. Product Structure Optimization - The store has undergone significant product restructuring, adding over 3,400 new items, achieving 80% of the product structure of the "Fat Donglai" model, with imported goods accounting for 12% [3][10]. - Fresh produce remains a traditional strength, with the introduction of differentiated selections and seasonal popular items like Chilean cherries and Dandong strawberries, while maintaining a commitment to quality and affordability [7][10]. In-Store Experience Enhancements - The store has increased the proportion of fresh food and bakery items from 5% to approximately 20%, introducing new ready-to-eat products and seasonal themed items [9][12]. - Customer experience improvements include a more flexible shopping layout, additional checkout counters, and lower shelf heights for better visibility and accessibility [12][13]. Service and Employee Welfare - The store has expanded its service offerings, including customer rest areas and various conveniences like medical supplies and pet storage [13][15]. - Employee numbers have increased from 85 to 150, with improved average salaries and benefits, including paid leave and enhanced working conditions [15][17]. Commitment to Quality and Local Needs - Yonghui aims to meet consumer demand for high-quality, cost-effective products by introducing a dedicated area for its private label and local specialties [10][19]. - The company emphasizes local characteristics and quality upgrades in its product offerings, aiming to create a community shopping space that is welcoming and trustworthy for Nanchang residents [19].

Seazen-新城控股集团新建吾悦广场迎来首家 “胖永辉” 焕新开业 - Reportify