紫燕百味鸡店员偷取已付款商品，山楂树下辟谣限售｜消费舆警指数

Group 1 - The core viewpoint emphasizes the importance of consumer trust and brand management in the face of public opinion crises, highlighting the need for effective response strategies from companies [2] - The article discusses the establishment of a quantitative scoring mechanism for evaluating corporate responses to public opinion events, which includes four primary indicators and 14 secondary indicators [2] - The scoring system aims to provide a comprehensive analysis of companies' response speed, attitude, and effectiveness, serving as a reference for brand management and consumer perception [2] Group 2 - The incident involving Ziyuan Baiwei Chicken, where an employee was caught stealing paid products, led to a public apology and immediate corrective actions, including the termination of the employee and compensation for affected consumers [3] - The company received a comprehensive score of 73 out of 100 for its response, indicating a relatively effective management of the crisis, although some flaws in communication were noted [3][6] - The response highlighted the need for improved transparency and clarity in communication to avoid further damage to the brand's image [6] Group 3 - The "Shanzha Shuxia" incident involved rumors of regional sales restrictions, which were fueled by consumer misunderstandings and led to public outcry regarding potential discrimination [7] - Despite clarifications from customer service, the brand failed to issue an official public response, allowing the situation to escalate and resulting in a low score of 34 out of 100 for its crisis management [8][9] - The lack of proactive communication from the brand contributed to the perception of regional bias and could lead to greater brand damage if not addressed [11]