Breo(SH:688793) Zhong Guo Xin Wen Wang·2025-12-26 07:51Core Viewpoint - The company Beiqing Song, known as the "first stock of portable massagers," is under investigation by the China Securities Regulatory Commission (CSRC) for suspected violations of information disclosure laws, leading to a significant drop in its stock price and market value [1][5]. Financial Performance - In Q3 2025, the company's revenue was approximately 167 million yuan, a year-on-year decrease of 28.51%, with a net loss attributable to shareholders of about 29.51 million yuan. For the first three quarters, revenue was around 552 million yuan, down 34.07%, and the net loss was approximately 65.63 million yuan, a staggering increase of 600.98% in losses compared to the previous year [1]. Marketing and Operational Strategy - The company has been criticized for its "heavy marketing, light R&D" approach, with research and development expense ratios from 2021 to 2024 being 3.97%, 6.40%, 4.59%, and 5.38%, while sales expense ratios were significantly higher at 40.75%, 53.84%, 53.94%, and 50.16% [2]. Internal Governance Issues - Internal governance has been a concern, particularly regarding the actual controller Ma Xuejun's fund occupation issues. The company has reported instances of fund occupation through employee loans and prepayments to suppliers, totaling over 40.8 million yuan [4][5]. Shareholder Actions - On the day before the investigation announcement, Ma Xuejun sold approximately 2.55 million shares at 25.35 yuan per share, raising over 64 million yuan. This reduced his shareholding from 40.48% to 37.51%, and the combined shareholding with his associates fell below 50% [5][6]. Legal Challenges - The company is also facing a patent infringement lawsuit from Da Dong Electric Industrial Co., Ltd., which demands the cessation of manufacturing and sales of the disputed products, along with compensation of 10 million yuan. The company claims that the products involved are not core to its recent revenue [6].