打造文旅消费新场景！“听见绿水青山”民族音乐周在西昌开幕

Group 1 - The third China (Sichuan) Ethnic Music Week opened on December 25 in Xichang, Liangshan Yi Autonomous Prefecture, aiming to promote cultural tourism and enhance local cultural identity [1][3] - The event is co-hosted by the Sichuan Provincial Department of Culture and Tourism and the Liangshan Prefecture Government, featuring a main ceremony and various supporting activities, including performances from over 60 ethnic musicians and 200 young music creators [3][6] - The event will include a Buckwheat Music Festival, which seeks to gather original ethnic music rooted in local life, with participation from 18 ethnic groups and 10 intangible cultural heritage teams [3][6] Group 2 - The event aims to integrate ethnic music into daily life for citizens and tourists, with performances in urban and scenic areas, and a focus on creating new cultural tourism experiences [4][6] - Liangshan Prefecture is exploring a multi-faceted "art + tourism" approach, enhancing the integration of cultural and tourism resources, as evidenced by previous events like the "Daliangshan Drama Festival" [7][9] - The initiative is part of a broader strategy to promote Sichuan as a cultural and tourism stronghold, enhancing the local economy and cultural brand through innovative cultural tourism practices [9]