“雨林之心号”开通，滴滴联手客运企业提升文旅体验

Core Insights - Didi is revitalizing the traditional passenger transport industry by collaborating with over 200 passenger transport companies to explore customized transport services through Didi Bus [1][2] - The launch of the immersive interactive themed bus "Rainforest Heart" in Xishuangbanna represents an upgrade in travel experience, catering to tourists' point-to-point travel needs [1][3] - The Ministry of Transport's notification to promote customized bus services in scenic areas indicates a supportive regulatory environment for Didi's initiatives [1] Group 1: Didi Bus Developments - The "Rainforest Heart" bus features a design that integrates local tropical rainforest elements, enhancing the user experience with interactive scenarios and themed decorations [3][5] - Didi Bus has launched multiple travel-themed routes in Yunnan, attracting over 380,000 passengers on the Xishuangbanna to Botanical Garden route alone within a year [1][5] - Didi Bus operates in over 120 cities across more than 20 provinces, expanding its reach in cross-city commuting, leisure shopping, and healthcare transport [2][5] Group 2: Industry Trends and Challenges - The average daily passenger volume for road transport has significantly declined from 37.46 million in 2018 to 13.4 million in 2024, a drop of 64.2% [8] - Collaborations with Didi have led to increased revenues for traditional transport companies, with one company reporting over 30 million in income from Didi routes in the first nine months of the year [8] - The transition to a digital and user-centric model poses challenges for traditional transport companies, as many employees struggle to adapt to the new operational demands [8][11] Group 3: Future Directions - The focus on user experience and diversified services is essential for the survival of passenger transport companies, with tourism identified as a core business direction [11] - Didi's approach emphasizes the need for transport companies to move away from traditional bus station setups to more convenient pick-up and drop-off locations [11]