朋友圈小游戏，靠什么赚大钱？

Core Viewpoint - The article discusses the rise of mini-games, particularly focusing on the game "Screw Tightening," highlighting their addictive nature and unique business model that leverages user engagement through social sharing and advertising revenue. Group 1: Mini-Game Characteristics - Mini-games have a very low entry barrier, allowing users to start playing almost instantly without downloads or complex setups [4][5] - The gameplay is designed to be simple yet challenging, creating a sense of frustration that encourages users to keep trying [7][11] - The psychological concept of the Zeigarnik effect is utilized, where unfinished tasks are more memorable and drive users to attempt them repeatedly [10] Group 2: Business Model and Revenue Generation - Mini-games primarily generate revenue through In-App Advertising (IAA), focusing on time spent rather than direct purchases [18][19] - The market for mini-games is projected to reach 61 billion RMB by 2025, a tenfold increase from seven years ago [22] - Development costs for mini-games are relatively low, with a skilled team able to create a game in under six months for 1 to 2 million RMB [23] Group 3: Market Dynamics and Challenges - The user base for mini-games is distinct from traditional mobile games, with only about 10% overlap, indicating a new market segment [16] - The cost of acquiring users has increased significantly, from 5 RMB per user in 2023 to 30 RMB by mid-2025 [27] - Regulatory changes are anticipated to raise compliance costs, as new rules will require mini-games to implement anti-addiction systems starting in 2024 [28]