全品类高端向上突破:小米17 Ultra领衔,发布中央空调、智能手表等多款高端新品
XIAOMIXIAOMI(HK:01810) Jing Ji Wang·2025-12-26 08:22

Core Insights - The event marked the launch of the Xiaomi 17 Ultra and the upgraded strategic partnership with Leica, celebrating Xiaomi's 15th anniversary and Leica's 100th anniversary [1][3][12] - The Xiaomi 17 Ultra is positioned as a high-end flagship device, introducing significant technological innovations, particularly in mobile imaging with optical zoom capabilities [3][7] Product Launch Details - The Xiaomi 17 Ultra is available in four colors, with pricing starting at 6,999 yuan for the 12GB+512GB model and going up to 8,499 yuan for the 16GB+1TB model [5] - The event also introduced several other products, including the Mijia Central Air Conditioning Pro and Xiaomi Buds 6, with prices ranging from 699 yuan to 51,999 yuan [6] Technological Innovations - The Xiaomi 17 Ultra features a new 1-inch sensor and a 200-megapixel camera, marking a shift from digital cropping to optical zoom, thus enhancing image quality [7][9] - The long-focus lens is the first Leica APO optical certified lens in mobile imaging, showcasing Leica's high standards for optical performance [11] Strategic Developments - The partnership with Leica has evolved into a "strategic co-creation model," integrating Leica's optical and design expertise into Xiaomi's products [7] - Xiaomi's high-end product strategy is gaining momentum, with significant sales growth in the premium segment, including a 50% increase in sales for the Xiaomi 15 Ultra [17][19] Future Outlook - Xiaomi is set to continue its high-end strategy, with a focus on core technology investments, having allocated 235 billion yuan in R&D in the first three quarters of the year [20] - The company aims to establish itself as a leader in the global tech industry, with a comprehensive ecosystem that includes smartphones, automotive, and smart home appliances [15][19]

全品类高端向上突破:小米17 Ultra领衔,发布中央空调、智能手表等多款高端新品 - Reportify