Core Insights - Americans are increasingly interested in crypto as a gift option despite higher living costs and inflation pressures [1][4] - Inflation has decreased from its peak, but essential prices remain high, affecting disposable income [2] - Consumer behavior has shifted towards early shopping, price comparison, and technology use to maximize spending [3] Consumer Sentiment - 28% of Americans are excited about receiving crypto as a holiday gift, with this figure rising to 45% among Gen Z [4] - The interest in crypto reflects a preference for flexible and digital-first assets rather than luxury items [4] Technology Adoption - 47% of US shoppers are utilizing AI tools for holiday purchases, indicating a focus on optimization in spending [5] - Gen Z leads in the adoption of crypto payments, digital wallets, and other technological shopping methods [5]
Americans Want Crypto for Christmas—Even as Inflation Squeezes Budgets