POP MART(HK:09992) Xin Hua Wang·2025-12-26 08:33Core Insights - The article highlights the growing international market for Chinese holiday products, showcasing the shift from simple manufacturing to innovative design and branding [1][4][5] Group 1: Product Innovation and Branding - Companies like Qixiang Craft Products Co., Ltd. have evolved from producing limited product types to developing over a thousand new products with their own brand and design team [1] - The introduction of advanced technologies, such as the realistic snow system developed by Guangdong Xiaotianshi Christmas Craft Factory, has led to successful patent registrations in the U.S., enhancing competitiveness [1][2] - The Daren Te Group has transitioned from OEM production to establishing its own brand, with a focus on integrating Chinese cultural elements into their products, resulting in a significant global presence [4] Group 2: Market Growth and Export Performance - Yiwu's Christmas product exports reached 5.17 billion yuan, marking a year-on-year increase of 22.9% [2] - The rapid growth of online platforms and cross-border e-commerce has facilitated the international promotion of Chinese brands, contributing to the surge in holiday product sales [5] - Pop Mart, a Chinese toy brand, reported a staggering 245% increase in overall revenue and a 365% increase in overseas revenue by Q3 2025, indicating strong international demand [6]