国家市场监管总局：严查光伏价格欺诈、串通报价，发电企业招标坚持优质优价

Core Viewpoint - The National Market Supervision Administration has initiated compliance guidance for price competition in the photovoltaic industry, addressing illegal pricing issues and risks within the sector [1][2]. Group 1: Industry Issues - The photovoltaic industry is currently facing "involutionary" competition characterized by low-quality competition and repetitive construction, leading to widespread profitability challenges and distorted market resource allocation [1][2]. - This competitive environment suppresses companies' willingness to invest in technological innovation and product upgrades, resulting in a "bad money drives out good money" effect [2]. Group 2: Regulatory Emphasis - The administration emphasizes that photovoltaic companies must operate in accordance with laws and regulations, prohibiting price collusion, price fraud, and other unfair pricing practices [1][2]. - There is a strong call to eliminate false advertising and commercial bribery, reinforcing the need for fair competition within the industry [2]. Group 3: Responsibilities and Actions - Power generation companies are urged to take responsibility in project bidding by adhering to quality and price standards, thereby enhancing product quality requirements [1][2]. - Industry associations are expected to fulfill their self-regulatory roles, guiding companies towards innovation, quality optimization, and service upgrades to achieve mutual benefits and promote a healthy, orderly, and sustainable industry ecosystem [2]. Group 4: Enforcement Measures - The National Market Supervision Administration plans to intensify product quality supervision and strengthen enforcement against price and unfair competition violations to maintain fair competition in the market [1][2].