SZAP(SZ:000061) Sou Hu Cai Jing·2025-12-26 08:42Core Viewpoint - The article highlights how Chengdu Huatai Electric Panda Technology Co., Ltd. is innovatively integrating local agricultural products into e-commerce platforms, creating a synergistic marketplace that benefits both producers and consumers [1][4]. Group 1: E-commerce Strategy - The company views e-commerce as a comprehensive project rather than just a simple "store + delivery" model, focusing on sourcing local specialty agricultural products and establishing standards for cultivation and processing [1][4]. - The integration of products from different regions allows for complementary offerings, enhancing the overall consumer experience and market efficiency [4][6]. Group 2: Product Development and Processing - Bamboo shoots from Mabei and green plum juice are highlighted as early products in the e-commerce project, undergoing a transformation from raw agricultural products to market-ready goods through various processing stages [3][4]. - The company utilizes online data to adjust packaging specifications and flavor recommendations, making these products more accessible to diverse consumer bases [3][4]. Group 3: Supply Chain and Employment Impact - The project has led to improvements in the supply chain, including the establishment of cold storage, sorting centers, and optimized transportation routes, which enhance distribution efficiency [6][7]. - Employment opportunities have increased in local areas, with more detailed roles in harvesting, grading, processing, and packaging, allowing local residents to find work closer to home [6][7]. Group 4: Brand Building and Consumer Engagement - The company emphasizes brand building through storytelling in product packaging and marketing, showcasing the journey of products from their origins to consumers [6][7]. - This approach not only helps consumers remember specific products but also fosters recognition of the associated regions and reliable supply chains [6][7].