直击上海“男博会”：当男性消费遇上新质生产力

Core Insights - The article discusses the transformation of male consumer behavior driven by technology and sustainability, highlighting the emergence of new production capabilities in the industry [1][3][16] Group 1: Technological Innovation - The Shanghai Men's Lifestyle Expo showcases how technology, including biotechnology and artificial intelligence, is redefining traditional male consumer products [6][16] - High-end custom brand Qihao Technology has developed a "digital suit" customization system that utilizes 3D scanning and AI algorithms, significantly reducing the time required for bespoke tailoring to less than one-third of traditional methods [8] - The brand YOR's choice to debut in Los Angeles signifies a bold statement of cultural confidence and global ambition for Chinese brands [8] Group 2: Sustainability - The concept of "new quality productivity" encompasses not only efficiency and intelligence but also green and sustainable practices, which are becoming essential values in male consumption [9][11] - Italian luxury brand Frangini Zira demonstrates that sustainable materials, such as recycled cashmere and organic cotton, can embody high quality and appeal to contemporary male consumers' values [11] - The expo's innovative format aims to create an integrated industry platform that fosters innovation and competitiveness through ecological empowerment [12] Group 3: Future Trends - The evolution of male consumption is characterized by a comprehensive transformation across research, manufacturing, branding, and consumer experience, indicating a shift towards more personalized and value-driven products [14][16] - The integration of traditional wisdom with modern technology in brands like Peiyang Le is an example of how companies are addressing new male consumer needs through innovative solutions [14] - The awakening of male consumer consciousness is leading to a new stage of consumption that is more personalized, value-oriented, and globally integrated [16]