对行为边界作出明确规定 中央网信办发布网络名人账号行为负面清单

Core Viewpoint - The Central Cyberspace Administration of China has issued a notification to regulate the behavior of internet celebrity accounts, emphasizing the need for standardized management to prevent negative impacts from inappropriate online conduct [1][2][3]. Group 1: Regulatory Framework - The notification includes a negative list of behaviors that internet celebrity accounts must avoid, clearly defining the boundaries of acceptable conduct [1][3]. - Websites and platforms are required to implement legal regulations and strengthen community rules and user agreements related to the management of internet celebrity accounts [1][3]. Group 2: Negative Behavior List - The negative behavior list includes the following prohibited actions: - Spreading vulgar content and using inappropriate language [5]. - Promoting undesirable values that contradict socialist core values [5]. - Creating negative personas that challenge public morals [5]. - Disseminating false information and misleading narratives [5]. - Distorting policies and public events to mislead public perception [5]. - Inciting group conflicts based on regional, ethnic, or other identities [6]. - Disclosing personal information of others, leading to online violence [6]. - Organizing online disputes or offline confrontations [6]. - Soliciting negative information under the guise of rights protection [6]. - Encouraging fans to gather in unsafe areas, impacting public order [6]. - Engaging in coercive practices using their influencer status [7]. - Operating without necessary qualifications in regulated activities [7]. - Engaging in illegal activities such as gambling or fraud [7].