一个完成1500万的经销商，被娃哈哈砍掉了

Core Insights - The article discusses the significant changes and challenges faced by Wahaha after the succession of Zong Fuli, highlighting the strict measures taken against underperforming distributors and the impact on sales and inventory levels [2][3][5][6]. Group 1: Distributor Challenges - Many distributors have been eliminated due to strict performance criteria, with a focus on sales growth and a new policy that cancels contracts for those with two consecutive months of negative growth [2][3]. - The annual performance threshold for distributors has been raised from 1 million to 1.5 million yuan, leading to a significant reduction in the number of participating distributors at the annual conference [6]. - Distributors are facing high inventory levels and declining sales, with some resorting to selling products at lower prices in different regions, further disrupting the pricing structure [8][10]. Group 2: Company Performance and Strategy - Despite achieving a revenue growth of 500 million yuan in 2025, many regions are experiencing poor performance, particularly in the western market, which has seen a significant decline [5]. - The company has streamlined its product line under Zong Fuli's leadership, focusing on a few best-selling items while discontinuing many others, which has led to a lack of new product offerings [10][14]. - The management changes and reforms initiated by Zong Fuli have resulted in a drastic reduction in the sales workforce, from nearly 9,000 to about 3,000, impacting market coverage and support for distributors [14]. Group 3: Future Outlook - The upcoming period post-Spring Festival is seen as a critical test for Wahaha, as unresolved issues like high inventory and pricing chaos could lead to more significant problems [16][19]. - The new management team, primarily composed of individuals with ties to the Hongsheng Group, is expected to address existing challenges, but fundamental issues such as market competition and product aging remain [19][20]. - The success of Wahaha's transformation will depend on its ability to clear inventory and rebuild distributor confidence, as the market dynamics continue to evolve [19][20].