政策东风起，财富新赛道：绿色积分与消费商引领新型消费革命

Core Viewpoint - The Chinese government is initiating a new phase of consumption development through policies that establish a "consumption rebate points" system, promoting green consumption and digital economy, creating significant market opportunities for ordinary people [1] Policy Support - The development of green consumption points is backed by continuous government policies, starting from the 2016 guidelines to the recent 2025-2027 action plan, which emphasizes the full implementation of the green points system [3] - The legal framework for consumption points has been established, enabling various incentive methods such as point redemption and discounts to expand the green consumption market [3] - Pilot programs in cities like Beijing and Shanghai demonstrate the practical benefits of green consumption, with projections indicating that the energy-saving and environmental protection industry will reach a scale of 15 trillion yuan by 2030 [3] Core Logic - Green consumption points are evolving from simple rewards to a recognized value of consumers' environmentally friendly behaviors, covering a wide range of low-carbon consumption activities [4][5] - Unlike traditional points, green points can be converted into vouchers or even equity shares, allowing consumers to become stakeholders in the companies they support [5][7] Consumption Business Model - The consumption business model allows ordinary people to participate without significant investment, through green consumption rebates and social sharing of green products [7] - The rise of digital consumption service providers supports this model by matching green products with consumer needs, facilitating monetization through data services and carbon asset management [7] Online and Offline Integration - Green consumption points are integrated into various consumption scenarios, creating a seamless online and offline ecosystem that enhances consumer experience [9] - Consumers can earn points through purchases in both physical stores and online platforms, promoting a lifestyle centered around green consumption [9] Action Guidelines - To capitalize on the emerging market, individuals are encouraged to join government-backed green consumption platforms, learn about digital tools, and incorporate green consumption into their daily lives [10]