Core Viewpoint - The "Qihang·2025 Financial Summit" held in Beijing highlighted the importance of high-quality development in the financial sector, with Jitu Express winning the "Outstanding Marketing Case Award" for its innovative marketing practices [1][3]. Group 1: Financial Summit and Awards - The summit gathered hundreds of leaders and guests from regulatory bodies, industry associations, financial institutions, listed companies, and media [1]. - The "Jinzhi Award" aims to set benchmarks for high-quality development, guiding listed companies to focus on core businesses, continuous innovation, and social responsibility [3]. - Nearly 200 companies were awarded based on a quantitative analysis model covering over 8,000 enterprises in A-shares, Hong Kong stocks, and Chinese concept stocks [3]. Group 2: Jitu Express Marketing Innovations - Jitu Express focuses on user demand and has developed innovative and effective marketing cases tailored to different logistics needs of individual consumers and business clients [4]. - The company employs a multi-faceted marketing strategy combining scenario-based marketing, cross-industry collaboration, and digital empowerment to enhance brand influence and business growth [5]. - Jitu Express has engaged in sports marketing by partnering with the Xuan Zang Road Gobi Challenge, providing logistics services with a focus on quality, and has also promoted social awareness of frontline couriers through storytelling [5]. Group 3: Future Directions - Jitu Express plans to continue prioritizing customer-centric approaches, enhancing technological empowerment, and service upgrades to extend flexible and efficient logistics solutions across more scenarios and regions [6].
极兔速递斩获第十四届金融界“金智奖”优秀营销案例奖，创新营销赋能品牌高质量发展