2 1 Shi Ji Jing Ji Bao Dao·2025-12-26 11:17Core Viewpoint - The dairy market in China is experiencing significant changes amid market fluctuations, with a contraction in demand and increased competition among major players [1][2][17]. Market Overview - The liquid milk industry in China is projected to reach a scale of 344.2 billion yuan in 2024, with a compound annual growth rate (CAGR) of -4.2% from 2022 to 2024, following a previous CAGR of 7.2% from 2011 to 2021 [1]. - In September 2025, the overall sales of dairy products across all channels saw a year-on-year decline of 16.8% [1]. Company Performance - In Q3, Yili's revenue decreased by 1.7% to 28.631 billion yuan, while Mengniu's revenue fell by 6.9% to 41.567 billion yuan in the first half of the year [3][6]. - Yili's revenue for the first three quarters of 2025 grew by 1.71% to 90.564 billion yuan, but its net profit attributable to shareholders dropped by 4.07% to 10.426 billion yuan [6]. - Yili's liquid milk revenue declined by 4.49% to 54.939 billion yuan in the first three quarters, with a significant drop of 8.83% in Q3 [6]. Competitive Landscape - The market is undergoing a period of adjustment, with intensified price competition due to weakened demand [7][8]. - Yili has maintained a relatively stable position in the market despite fluctuations, focusing on maintaining a healthy industry ecosystem rather than engaging in aggressive price wars [8]. - In the ambient milk sector, Yili and Mengniu maintain a duopoly with a combined market share of 87%, where Yili holds 48% and Mengniu 39% [8]. Product Segmentation - Yili's milk powder and dairy products revenue increased by 13.7% to 24.26 billion yuan in the first three quarters, driven by double-digit growth in infant formula sales [8]. - The infant formula market is competitive, with Yili claiming the top market share, while competitors like Feihe are experiencing revenue declines [9][11]. Regional Dynamics - The low-temperature milk market is highly competitive, with Yili and Mengniu holding a combined market share of 28% [12]. - Regional dairy companies are facing increasing pressure, with companies like Guangming Dairy and San Yuan experiencing revenue declines, while New Dairy and Junlebao are expanding [13][14]. Strategic Developments - New Dairy has achieved significant growth through acquisitions and is focusing on maintaining a competitive edge in its home market of Chengdu [14]. - Junlebao is expanding its production capacity and has initiated an IPO process, indicating a strategic push for growth [16]. Future Opportunities - The dairy industry still presents structural opportunities, including the potential to tap into specialized nutrition markets and expand internationally [16][17].