“中国茅台对您说”之二品牌篇：民族品牌——绽放世界舞台的中华符号

Core Viewpoint - Moutai is not just a liquor brand but a cultural symbol that embodies the essence of Chinese heritage and has successfully established itself as a global leader in the spirits industry [1][13]. Group 1: Brand Origin and Development - The Moutai brand story begins in the rich terroir of the Chishui River Valley, where the local climate and soil contribute to the unique qualities of Moutai liquor [3][4]. - The historical roots of Moutai can be traced back to the Qin and Han dynasties, with the region being known for its quality liquor, leading to the establishment of Moutai as a premium brand [3][4]. - A significant milestone for Moutai was winning a gold medal at the 1915 Panama-Pacific International Exposition, which marked its transition from a local product to a national symbol [3][4]. Group 2: Global Expansion and Market Position - Moutai has expanded its market presence to 64 countries and regions, becoming a prominent figure in international events and cultural exchanges [7]. - In 2017, Moutai became the highest-valued liquor company globally, maintaining this status and achieving over $20 billion in annual revenue since 2022 [7][10]. - Moutai has been recognized as the world's top liquor brand for ten consecutive years by BrandFinance, solidifying its position in the global market [7][10]. Group 3: Commitment to Quality and Cultural Integration - Moutai's commitment to quality is evident in its meticulous selection of ingredients and adherence to traditional brewing techniques, which have been recognized as part of China's intangible cultural heritage [10][11]. - The brand integrates Chinese cultural values into its identity, promoting agricultural respect and community engagement through various cultural events and initiatives [11][13]. - Moutai has transcended the concept of a mere liquor brand, becoming a cultural ambassador for China, comparable to other global spirits like French brandy and British whiskey [11][13].