赵记传承十周年：以“甜”为媒，演绎商业与文化传承的双重奏

Core Insights - The brand Zhao Ji Chuan Cheng celebrates its 10th anniversary, marking a significant milestone in its journey and initiating a deep dialogue with consumers [1][2] - The theme "Happiness Inheritance" reflects the brand's evolution from a simple dessert shop to a symbol of cultural memory and emotional comfort [4][11] Brand Development - Zhao Ji Chuan Cheng launched "Zhen Wei·Yu Run Ginger Milk," a product that combines traditional craftsmanship with innovative ingredients, meeting consumer demands for fresh and healthy options [5][7] - The brand emphasizes a commitment to quality and innovation, which strengthens its core competitiveness and supports franchise operations [5][22] Consumer Engagement - Customer stories collected during the anniversary highlight the emotional connections formed at Zhao Ji Chuan Cheng, showcasing the brand as a symbol of happiness and shared memories [9][11] - The brand's focus on creating a "happiness experience" transforms consumer perception from merely purchasing desserts to engaging in cultural and emotional rituals [8][11] Experience Enhancement - Zhao Ji Chuan Cheng revamped its stores nationwide to create a celebratory atmosphere, enhancing consumer brand loyalty through immersive experiences [12] - The brand organized pop-up events in cities like Hefei and Xi'an, allowing consumers to engage with traditional craftsmanship and interactive activities [14] - Advertising campaigns in key cities aim to increase brand awareness and support local stores by expanding potential customer reach [16] Marketing Strategy - An integrated marketing approach was employed to convert the anniversary celebration into a participatory consumer experience, enhancing brand visibility and sales performance [18] - The release of a promotional video featuring modern dance to showcase traditional techniques resonates with younger consumers, reinforcing the brand's cultural identity [20] Cross-Industry Collaboration - Zhao Ji Chuan Cheng partnered with brands from different sectors, such as "Honor of Kings" and "Geng Duck Dog," to create unique consumer experiences that attract a broader audience [25] - These collaborations help local stores stand out in competitive markets, driving brand awareness and sales growth [25] Industry Impact - The 10th anniversary serves as a narrative for the brand and offers insights into the dessert industry, demonstrating a sustainable development path rooted in traditional craftsmanship and modern consumer experiences [27] - Zhao Ji Chuan Cheng illustrates how to transform deep cultural heritage into a brand asset that resonates with contemporary consumers, paving the way for future industry growth [27]