以客为本破局文旅存量提质 中青旅徐晓磊：精准锚定三类人群，深耕场景与文化赋能

Core Insights - The "2025 Financial Annual Conference" held in Beijing focused on high-quality development of listed companies, emphasizing resilience and growth through cycles [1] Group 1: Industry Trends - The tourism consumption market in China shows significant potential, with nearly 6 billion tourist visits last year and an expected increase to an average of 5 trips per person this year [3][4] - The tourism industry is shifting towards a focus on three core customer groups: youth, seniors, and inbound tourists, each with distinct needs and preferences [4][5] Group 2: Target Customer Segments - The youth segment is characterized by a desire for personalized and experiential travel, with a strong inclination towards self-directed choices and sharing experiences [4] - The senior segment, particularly the "active seniors," has different needs compared to traditional elderly groups, showing a willingness to spend on quality tourism products [4] - Inbound tourism is experiencing a revival, with younger and backpacker tourists preferring deeper experiences in smaller cities, necessitating a shift in service strategies [4][5] Group 3: Market Strategies - The company aims to extend successful projects to lower-tier cities, leveraging local culture and creating unique, immersive experiences [5] - Key strategies for developing tourism projects in lower-tier markets include deep cultural exploration, immersive experiences, and refined service quality [5]