南京入围抖音十大热门旅游城市，牛首山成热门景区

Core Insights - The report from Douyin Life Services indicates a significant increase in cultural and tourism consumption, with group purchase orders for travel rising by 42% year-on-year [1] - Immersive travel experiences have become mainstream, with diverse user interests and demands, including event tourism, ice and snow tourism, concert tourism, intangible cultural heritage tourism, and small town tourism [1] Group 1: Travel Consumption Trends - Major cities for travel include Shanghai, Beijing, Nanjing, Chengdu, and Hangzhou, while hidden gem cities include Luoyang, Huzhou, Qinhuangdao, Kaifeng, and Xuzhou [3] - Group purchase orders for scenic spots increased by 32%, with popular attractions including Nanjing Niushoushan Cultural Tourism Area and Shanghai Disneyland [3] Group 2: Rural and Intangible Cultural Heritage Tourism - Rural tourism is thriving, with group purchase orders for ancient villages and towns increasing by 102%, highlighting destinations like Wuyuan and Taierzhuang Ancient Town [6] - Orders related to intangible cultural heritage tourism grew by 45%, with popular categories including heritage sites, food, and performances [6] Group 3: Event and Concert Tourism - Concert group purchase orders surged by 78%, with cities like Shanghai and Beijing being popular for concerts, featuring artists like G.E.M. and Mayday [6] - Douyin's sports events received over 62.6 billion exposures, significantly boosting local consumption in participating cities [7] Group 4: User Engagement and Local Economy - There is a growing interest in local culture, with "smoky atmosphere" content increasing by 30% and shares rising by 226%, enhancing the local economy [11] - The popularity of unique local businesses, such as "Chicken Brother," has led to an 83% increase in group purchase orders in Jingdezhen during the National Day holiday [11] Group 5: Marketing and Consumer Experience - Douyin launched various marketing campaigns to enhance user experience and connect quality content with consumers, aiming to stimulate local and cultural tourism consumption [11]