锚定营销守正创新，2026年五粮液浓香酒商家红利前瞻

Core Viewpoint - The liquor industry has entered a phase of stock competition, where channel confidence has become a scarce asset for manufacturers to navigate through cycles. The recent conclusion of the 29th 12·18 Consensus Building and Sharing Conference by Wuliangye has sent a clear and firm development signal to the market, emphasizing the continuous implementation of channel classification and grading management to establish a leading competitive advantage in the industry [1][24]. Group 1: Classification and Grading Management - Wuliangye's classification and grading management has been upgraded to ensure precise operations across the entire supply chain, which is crucial for sustainable brand growth. By 2025, the company aims for a 25% increase in bottle scanning and a 109% increase in banquet occurrences, reflecting the effective alignment of its policies with market demands [4][16]. - The company has developed a comprehensive and precise operational system that extends from regional markets to distributors and terminal networks, achieving "three precisions": precise market strategy adaptation, precise resource allocation, and precise alignment of development expectations [4][16][17]. - The classification and grading management provides clear operational guidance for all levels of distributors, ensuring that brand investments effectively reach target markets and core consumer groups, maximizing resource utilization efficiency [5][17]. Group 2: Stability and Profitability - In the current industry adjustment period, distributors require not only short-term profits but also a long-term stable policy environment. Wuliangye has established a reliable ecosystem for distributors through stable policies, appropriate inventory distribution, and guaranteed profits [6][19]. - The company has solidified its marketing actions, such as the 3K system operation and digital empowerment, into long-term strategic measures, thereby alleviating distributors' concerns about policy fluctuations and fostering a stable channel order [19]. - Wuliangye has implemented strict price control and a scientific profit distribution mechanism to ensure that products maintain a stable sales price, providing distributors with a reliable profit guarantee amidst industry challenges [19][20]. Group 3: Marketing Innovation and High-Quality Development - Wuliangye's strategic determination and commitment to long-termism are particularly valuable during the deep adjustment period of the liquor industry. The company will continue to focus on developing key products like Wuliang Chun, Wuliang Chun, Wuliang Te Tou Qu, and Jian Zhuang, while enhancing product sales and market foundation [20][21]. - The company has built a clear and resilient strategic product matrix and classification and grading management system for distributors, providing a long-term market anchor for sustained growth [21][22]. - By deepening classification and grading management, the 3K operational system, and digital tools, Wuliangye has effectively established a multi-dimensional connection between channel terminals and consumers, fostering a collaborative ecosystem that releases high-quality development dividends for channel partners [24].