两年多亏损超6亿元，百纳千成“押宝”AI

Core Viewpoint - Company Baina Qiancheng plans to acquire 100% equity of Zhonglian Century through a combination of share issuance and cash payment, aiming to transform its business model and enhance its digital marketing capabilities [1][2][7] Group 1: Acquisition Details - The acquisition involves purchasing 64.15% of Zhonglian Century's shares from seven parties, and indirectly acquiring an additional 35.85% through other transactions [1][7] - The transaction is expected to constitute a major asset restructuring for the company, with the specific valuation and transaction price yet to be determined [7] Group 2: Business Transformation - This acquisition is intended to break the company's existing business bottleneck in "film production + traditional advertising agency," allowing it to become a comprehensive marketing solution provider driven by data and AI [2][7] - Zhonglian Century specializes in digital marketing services, focusing on providing one-stop digital marketing solutions for industries such as telecommunications, finance, and e-commerce [2][7] Group 3: Financial Performance - Company Baina Qiancheng has reported losses for two consecutive years, with a projected net profit of -186 million yuan in 2023 and -393 million yuan in 2024 [3][8] - The company's revenue for the first three quarters of 2025 is expected to decline by 73.43% year-on-year, with a net profit of -67.54 million yuan [3][8] - In Q3, the company experienced a significant drop in revenue, with a 90.05% year-on-year decrease, leading to a net profit loss of -47.86 million yuan [3][9] Group 4: Management Changes - The chairman and general manager of Baina Qiancheng, Fang Gang, resigned from all positions within the company due to personal reasons [3][9] - The company was established in 2002 and went public in 2012, with its main business covering various formats of film, cultural tourism, marketing, and IP operations [4][9]