Apple(US:AAPL) Xin Lang Cai Jing·2025-12-26 12:23Group 1 - iPhone faces dual competitive pressure in the Chinese market from domestic brands in terms of cost-effectiveness and high-end foldable screens, with market share dropping from 19.9% in Q1 2023 to 15.0% in Q2 2025 [1][16] - The high-end market is crucial for iPhone's market share growth, with an increasing proportion of Pro models surpassing standard models in sales [1][16] - Apple is expected to release a foldable iPhone in 2026, featuring advanced materials and optimized software for enhanced user experience [4][16] Group 2 - The foldable smartphone market has seen stable growth, with global shipments projected to rise from 12 million units in 2022 to 15.3 million units in 2024, reflecting a compound annual growth rate (CAGR) of 12.9% [6][17] - By 2027, foldable smartphone shipments are expected to reach 31.4 million units, with a CAGR of 43.7% from 2025 to 2027 [6][17] - Samsung dominates the global foldable smartphone market with a 51.2% share, while Huawei leads in the Chinese market with a 69.0% share [8][20] Group 3 - The core cost increase for foldable smartphones primarily lies in display modules, mechanical/electromechanical components, and memory, with significant cost increments observed in these areas [9][21] - The main suppliers for flexible OLED panels include both international and domestic companies, while the supply of flexible cover glass is dominated by a few key players [10][22] - A potential market analysis for Apple's foldable iPhone suggests optimistic sales of 14 million units in 2026, with a higher sales proportion expected due to its premium pricing strategy [11][25]