realme被曝年底启动大规模裁员

Group 1 - Recent rumors suggest that Realme is initiating a large-scale layoff plan, affecting outsourced, on-site, and formal employees, with claims that some departments may retain only one new graduate and that senior employees may be relocated to India [1] - A spokesperson from Realme responded to the rumors, stating that the company's business is operating normally and that a new product, Neo, will be launched in January, characterizing the layoffs as "normal year-end personnel changes" [1] - Realme was founded in May 2018 by former OPPO Vice President Li Bingzhong and focuses on a cost-effective strategy with the slogan "Dare to Leap" [1] Group 2 - Realme's Neo series targets gamers with high performance, fast charging, and strong heat dissipation, while the Digital series is positioned in the mid-range market, often featuring highlights in imaging and design [1] - Upcoming products include the Neo8, expected to launch in January with a Snapdragon 8 Gen5 processor and a large battery of over 8000mAh, along with a 6.78-inch 1.5K LTPS display supporting a refresh rate of up to 165Hz [1] - The Digital series, including the 16 Pro and Pro+, is set to be released on January 6, featuring a 200-megapixel main camera [1] Group 3 - Last year, Realme's Vice President Xu Qi announced a plan to break into the top five global smartphone brands by focusing on channels, marketing, and products to capture market share [2] - According to IDC's Q3 global smartphone data, the top five brands by shipment volume and market share are Samsung, Apple, Xiaomi, Transsion, and Vivo, with Realme categorized under "Others" [2] - In the Chinese market, Realme is not listed among the top five brands, and data from a digital blogger indicates that Realme's cumulative market share in China for the period from January to October 2025 is 1.26%, ranking seventh [2]