2 1 Shi Ji Jing Ji Bao Dao·2025-12-26 13:25Core Viewpoint - Despite the overall adjustment in the real estate market, the high-end residential market has emerged with independent trends in 2025, driven by significant sales in major cities like Shanghai, Guangzhou, and Shenzhen [1][5]. Group 1: High-End Residential Sales Performance - In the first 11 months of this year, Shanghai's high-end residential projects recorded sales of 221.91 billion yuan for 壹号院 and 216.46 billion yuan for 嘉里金陵华庭 [1]. - Guangzhou's 保利玥玺湾 achieved a single-day sales record of over 10.6 billion yuan upon opening in November, while 深圳湾澐玺 reached 13 billion yuan, setting a new national record for single project sales [1]. - The total sales of high-end residential properties priced over 20 million yuan in Shanghai reached 139.2 billion yuan from 3,402 units sold, while Beijing, Guangzhou, and Shenzhen reported 40.5 billion yuan, 28.5 billion yuan, and 25 billion yuan respectively [5]. Group 2: Market Dynamics and Buyer Profiles - The demand structure in the real estate market is shifting from "first-time buyers" to "improvement-driven" buyers, with high-net-worth individuals focusing on properties that offer value retention and improvement features [7]. - Buyers of high-end properties include entrepreneurs, celebrities, and foreign nationals, with local buyers in Shanghai accounting for approximately 28.6% and buyers from Jiangsu and Zhejiang provinces making up 30% [7]. - The trend of high-end residential sales is supported by a concentration of land supply in core urban areas, which is expected to continue driving high-end residential supply growth [11]. Group 3: Future Market Outlook - The high-end residential market is anticipated to maintain its appeal due to strong product and service capabilities, although an increase in supply may lead to a rational return in transaction volumes [1][12]. - The ongoing supply of high-quality land in core urban areas is expected to facilitate the construction of high-end residential projects, with a focus on low-density and high-greenery developments [11]. - While the current market shows active transaction volumes, there is a cautious outlook regarding price stability and the potential for inventory absorption in the future [12].