Core Viewpoint - The company is expanding its integrated marketing business in Hainan by establishing a regional headquarters, aiming to enhance its service offerings and support the development of the local exhibition industry [1] Group 1: Company Developments - The establishment of Zhongqing Bolian Hainan Company will serve as the regional headquarters for Zhongqing Travel's integrated marketing business [1] - The company plans to gradually implement its exhibition activities, marketing communication, and event performances in Hainan [1] - Zhongqing Bolian Hainan Company will also take on the responsibilities of Zhongqing Travel's office in Hainan, exploring investment opportunities in tourism, scenic spots, hotels, and cultural creativity [1] Group 2: Industry Impact - The company aims to provide high-quality integrated marketing services to local and visiting clients in Hainan [1] - It will introduce international exhibition activities and large-scale events that are urgently needed in Hainan's free trade port, contributing to the development of the local exhibition industry [1]
中青旅:公司整合营销业务已在海南布局