Ge Long Hui·2025-12-26 13:48Core Viewpoint - The home furnishing industry is undergoing significant changes as it adapts to the "post-real estate era," with companies exploring new business models to meet evolving consumer demands [1][8]. Group 1: Industry Transformation - The home furnishing market is entering a "new scene cycle," where companies like Red Star Macalline are innovating by establishing high-end home design centers to create a new ecosystem that connects design with product offerings [1][3]. - Red Star Macalline has launched 16 M+ high-end home design centers and plans to build an additional 84 centers by 2025, aiming for a nationwide scale of 100 centers [3][6]. - The integration of home furnishing, home decoration, and home appliances is becoming essential as the boundaries between these categories blur, necessitating a new platform for their consolidation [6][19]. Group 2: Consumer Trends - There is a growing demand among high-net-worth individuals and young consumers for design and solutions, with 90% of high-net-worth individuals and 83% of young consumers willing to pay for design services [6][8]. - Consumers are increasingly focused on lifestyle and specific scene needs, leading to a demand for more integrated and aesthetically pleasing home products [9][11]. Group 3: Company Strategies - Companies are actively innovating their marketing strategies by creating new consumer experiences, such as integrating art into home furnishing spaces and enhancing digital and smart home solutions [9][11][13]. - Red Star Macalline's M+ centers aim to serve as super connectors for product categories, enhancing the flow of design proposals and creating a primary entry point for quality home decoration traffic [6][19]. - Other leading companies like Oppein and Shangpin are also developing scene-based home furnishing stores to provide comprehensive solutions and enhance consumer engagement [14][16]. Group 4: Market Performance - Recent financial reports indicate that only Fusenmei has achieved positive revenue and profit growth, while Red Star Macalline and Juran Home have faced declines in profitability [17][18]. - The rental rates for self-operated and managed stores have decreased significantly, prompting companies to adopt new business models such as revenue-sharing agreements to better align with merchants [18][19]. Group 5: Future Directions - The role of home furnishing markets is evolving from mere display spaces to becoming "empowerers" and "guides" that can anticipate consumer trends and provide comprehensive services [21]. - The ongoing transformation in the home furnishing industry reflects a broader need for companies to adapt their positioning and capabilities in response to market dynamics [21].