VVFB(SH:600300) Cai Jing Wang·2025-12-26 13:57Core Viewpoint - The announcement from Weiweijia indicates that the fluctuation in the number of distributors is a result of the company's proactive "channel slimming" strategy aimed at optimizing its distribution network for high-quality development [1] Group 1: Distributor Strategy - The reduction in the number of distributors is not a contraction of channel layout but a strategic optimization to eliminate inefficient operators and enhance overall channel efficiency [1] - The company is focusing on nurturing high-quality distributors through training, policy support, and service improvements to boost individual productivity and operational efficiency [1] - Although this adjustment may impact revenue in the short term, it is expected to significantly enhance channel quality and operational effectiveness in the long run [1] Group 2: Future Channel Development - The next phase of channel expansion will focus on three main areas: deepening omni-channel integration, expanding B-end market opportunities, and refining regional market strategies [1] - For omni-channel integration, the company aims to strengthen traditional channel advantages while exploring new efficient formats such as community group buying and live-streaming e-commerce [1] - The B-end market strategy will leverage favorable policies to expand group purchasing channels in schools and elderly care institutions, creating new revenue growth engines [1] - Regional market strategies will involve increasing channel penetration in fast-growing areas, conducting market research, and implementing targeted recruitment to optimize product supply and support mechanisms [1]