北京官宣首批“影院新空间” 覆盖多个核心城区及重点商圈

Core Viewpoint - The launch of the first virtual reality cinema in China, "798 Super Dimension," marks a significant step in the integration of culture and technology within Beijing's film industry, aiming to enhance the cinema experience and stimulate high-quality development in the sector [2][3]. Group 1: Virtual Reality Cinema - "798 Super Dimension" is located in the core area of the 798 Art District, covering an area of 3,500 square meters and featuring multiple themed screening halls [3]. - The cinema currently screens 13 VR works that encompass diverse content such as traditional culture, natural sciences, and gaming adventures, utilizing advanced VR equipment to allow audience interaction with the film [3]. - Since its trial operation began in May, the cinema has welcomed nearly 60,000 visitors and achieved over 2.42 billion media exposures [3]. Group 2: Industry Trends and Innovations - The integration of virtual reality technology with film is becoming a key trend in the global audiovisual content industry, with VR cinemas serving as critical nodes for connecting cutting-edge content with the market [4]. - These spaces not only provide high-quality content and public education but also facilitate the creation of a closed-loop industry ecosystem encompassing content distribution, ticketing, and derivative operations [4]. Group 3: New Cinema Spaces - The launch event introduced 12 new cinema spaces in Beijing, each showcasing unique innovative features, including the China Film Museum and various themed cinemas [6]. - Notable examples include the "Mirra" immersive party hall at the Yao Lai Jackie Chan Cinema, which offers a multi-purpose space for social gatherings and educational activities [7]. - The "Three K Hot Pot Cinema" combines dining with film viewing, while the "Capital Cinema" in Xidan integrates diverse business models to attract a wider audience [7]. Group 4: Upcoming Events - The 2026 Beijing Film New Year series will feature a variety of activities, including all-night screenings and special events to engage audiences of all ages, aiming to stimulate the "ticket economy" [8]. - The New Film Alliance will host themed screenings of classic films during the New Year celebration, enhancing the overall cinematic experience [8].